Just Shove Those Delicious Wheat Thins Out of The Way and Sit by Rachel, Joey

MediaWeek reports that a petition filed with the FCC by Ralph Nader's Commercial Alert group may threaten product placement on TV. The petition asks the FCC to require that the networks "prominently disclose" placements in their shows. "It would diminish the very reason why we do product placement deals -- to integrate products into a show without calling attention to them as commercials," one media buyer said in a ringing, courageous defense of the practice, and speaking on condition of anonymity.