Today's New York Times takes a look at the contentious issue of editorial oversight in journalist-written blogs. It's a good, dutiful piece, but man, did they miss a bet by not featuring Mark Morford's magnificent Morning Fix, a three-times-weekly e-mail newsletter which is certainly blog-like and is published under the otherwise respectable auspices of the San Francisco Chronicle. Here's Morford cheerfully fabricating a comment from the publisher of Madonna's new children's book:
...If you absolutely and insidiously drown the goddamn markets of 100 countries with a million goddamn copies of this insidious little lame-ass book along with a massive equally insidious PR campaign to ride it like a ten-dollar whore rides a Texas senator, you can somehow convince a benumbed public to shell out $19.95 for the mediocre thing, just to clear some goddamn space, just to get the thing out the the way of the sluggish progress of the collective unconscious...
And don't even get him started on Dick Cheney.
Morford's ability to spew stuff like this under the aegis of a major American daily is the envy of every journalist I know, or at least every one I know who reads him, which should be all of them. (And hey, how about that hep, literate NYT hed: "The Role of the Delete Key in Blog." Nice.)
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